Black Friday Continues to Evolve

Close up of a woman walking down a street with shopping bags. — Credit: agrobacter/ iStock

By the 1990s, the term “Black Friday” denoted shopping on the day after Thanksgiving across the United States. Black Friday has grown to become the busiest U.S. shopping day of the year and the “holiday” continues to evolve.

In recent years, many retailers have expanded from Black Friday to offer sales all month in "Black November.” Stores have also changed their Black Friday hours to begin on Thanksgiving night instead of early the following morning, which hasn’t deterred shoppers from camping outside their favorite stores to scoop up the best deals as soon as doors open.

Black Friday has also become an international phenomenon: Canada, the United Kingdom, and several other countries have started to have Black Friday sales, even though they don't observe American Thanksgiving.

Of course, technology has also played a huge role in how consumers approach Black Friday. Many online retailers now offer their own sales and deals throughout November, and in 2005, the National Retail Federation coined the term “Cyber Monday” as the internet’s version of Black Friday. Held on the Monday after Thanksgiving, shoppers flock to their computers for the best cyber deals of the year. In 2020, Americans spent more than $9 billion on Cyber Monday, proving that another shopping “holiday” is here to stay.

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